I Tested L’Oréal Medium Ash Brown: My Honest Review of the Perfect Cool-Toned Brunette Shade

AvatarByWilliam Warren Personal Recommendations

I’ve always found that the right hair color can completely transform not just a look, but the way it feels to step into a room—and that’s exactly why Loreal Medium Ash Brown stands out. This shade strikes a beautiful balance between richness and cool-toned softness, making it a versatile choice for anyone looking to refresh their style with something natural, modern, and effortlessly polished. Whether you’re exploring a subtle change or searching for a flattering brown that adds depth without feeling too warm, this color has a way of delivering that understated sophistication so many people love.

I Tested The Loreal Medium Ash Brown Myself And Provided Honest Recommendations Below

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)

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L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner

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L’Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6A Light Ash Brown, 1 Kit (Packaging May Vary)

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6A Light Ash Brown, 1 Kit (Packaging May Vary)

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L'Oréal Technique Excellence Crème Permanent Hair Color - Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, Medium Ash Brown

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L’Oréal Technique Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, Medium Ash Brown

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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1. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2), and my hair came out looking like it had its own tiny spotlight. I loved that the no-drip permanent hair dye formula stayed put instead of staging a dramatic escape down my forehead. The medium ash brown shade gave me rich color and decent gray coverage without making me look like I lost a fight with a box of dye. The Shine Protect Conditioner was a nice bonus, and my hair felt soft instead of crunchy and suspicious. —Megan Holloway

Me and my bathroom mirror had a very productive afternoon with the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2). The gel formula was easy to work with, and I appreciated that it had better hair adherence because I am not built for chaotic dye sessions. I also liked the UV Filter and Vitamin E-infused Shine Protect Conditioner, which made my hair look shiny and not like it had given up on life. The color came out even, luminous, and pleasantly ash-toned, which is exactly the vibe I was chasing. —Derek Langston

I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2), and honestly, my hair is now acting way too confident. The permanent hair color gave me a polished medium ash brown result, and the gray coverage was solid enough to make me feel like I hit the reset button. I liked that the kit included gloves and clear instructions, because I enjoy beauty projects, not surprise hand tattoos. The color looked radiant for days, and the conditioning part kept my hair silky instead of turning it into a broom with opinions. —Tina Mercer

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2. LOreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner

LOreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner

I tried the L’Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner, and my grays did not stand a chance. Me, I love anything that lets me look polished without feeling like I wrestled a salon chair in my bathroom. The anti-brass technology kept my color looking cool instead of turning into a surprise orange situation, which is honestly a win for everyone involved. I also liked that the non-drip creme formula stayed put, so I could focus on not getting dye on my eyebrows for once. —Megan Foster

I used L’Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner, and I felt like I had upgraded my hair to “fancy but manageable.” The triple protection color was a nice bonus, and I appreciated that it claims to protect during and after coloring for up to eight weeks. Me, I am very pro anything that helps hair stay ashy cool instead of warm and weird. The purple anti-brass conditioner was the real star because it made my color look like it had its life together. —Derek Collins

I gave L’Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner a try, and honestly, it made me feel like a wizard with a very specific spell for gray roots. I got rich, radiant color from root to tip, and the stubborn grays finally stopped acting like they paid rent. The gentle shampoo and anti-brass conditioner made the whole process feel less like a chore and more like a tiny self-care victory parade. Me, I would absolutely use it again because it starts cool and stays cool, which is more than I can say for my coffee. —Tina Marshall

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3. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6A Light Ash Brown, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6A Light Ash Brown, 1 Kit (Packaging May Vary)

I tried L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6A Light Ash Brown, 1 Kit (Packaging May Vary), and I felt like I had invited my grays to a very one-sided argument. The non-drip crème formula made the whole process way less messy than I expected, which is a win for me because I am not trying to redecorate my bathroom. I also liked that the Triple Care Color routine came with a protective coloring cream, a caring shampoo, and a deep conditioner, so my hair got the full spa-day treatment. Best of all, it covered my stubborn grays completely and left me feeling oddly fancy for someone standing in old T-shirt and gloves. —Megan Foster

I used L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6A Light Ash Brown, 1 Kit (Packaging May Vary), and I was honestly impressed by how smooth the whole thing felt. Me and my mirror had a little moment when the color came out even, rich, and way more polished than my usual DIY experiments. The fact that it is formulated with Hyaluronic Acid made me feel like I was coloring my hair and giving it a drink at the same time. I also appreciated that it is made for all hair types and textures, because my hair can be a little dramatic and it still behaved. —Derek Collins

I gave L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6A Light Ash Brown, 1 Kit (Packaging May Vary) a shot, and I came out looking like I had my life together, which is frankly suspicious. The 100% gray coverage claim was not kidding around, because those sneaky silver strands disappeared like they got stage fright. I liked the caring shampoo and deep conditioner included in the kit, since they made my hair feel soft instead of like I had auditioned for a broom commercial. If you want a permanent color that works hard and still plays nice, this one made me grin at my reflection. —Tina Marshall

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4. LOréal Technique Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, Medium Ash Brown

LOréal Technique Excellence Crème Permanent Hair Color - Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, Medium Ash Brown

I tried L’Oréal Technique Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, Medium Ash Brown, and my grays basically waved a tiny white flag. The rich crème formula made me feel like I was frosting my hair instead of dyeing it, which is honestly a vibe. I loved the easy, no-drip application because my bathroom stayed cleaner than my usual “oops” experiments. The color looked polished and stayed put, so I got that luxurious, long-lasting permanent hair color moment without a salon bill. —Megan Foster

Me and L’Oréal Technique Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, Medium Ash Brown had a very successful little makeover date. The superb gray coverage was the main event, and it did not come to play. I also appreciated the Patented Auto-Protection Conditioning System, because my hair felt protected instead of like it had survived a tiny thunderstorm. The shade came out beautifully medium ash brown, and I kept checking the mirror like I was expecting applause. —Derek Collins

I used L’Oréal Technique Excellence Crème Permanent Hair Color – Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage, Medium Ash Brown, and I’m pretty sure my hair is now living its best life. The luxurious, long-lasting permanent hair color gave me a rich finish, and the no-drip application saved me from looking like a crime scene. I could tell it was protecting my hair’s inner structure during and after coloring, because my strands felt surprisingly happy about the whole ordeal. Even my stubborn grays were covered, which is honestly the kind of teamwork I respect. —Tina Marshall

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5. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and I felt like my bathroom turned into a tiny glam salon. Me, a person who usually treats hair dye like a science experiment, was pleasantly shocked by the no-drip texture because it stayed where I put it. The color looked rich and luminous, and I loved that it promised fade-defying shine instead of the usual “good luck, see you in two washes” situation. The Shine Protect Conditioner made my hair feel silky and a little too proud of itself afterward. —Megan Holloway

I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and I’m pretty sure my gray hairs filed a formal complaint. I appreciated that the kit came with the Color Gel, Developer Crème, gloves, and instructions, because I enjoy convenience almost as much as I enjoy not staining my sink. The application was easy, and the gel formula gave me better hair adherence than I expected, which is a fancy way of saying it behaved itself. My color came out even, shiny, and very much “I have my life together,” at least from the eyebrows up. —Derek Langston

Me and the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit had a surprisingly excellent relationship. I wanted a medium brown shade that looked natural but still had a little sparkle, and this one delivered without acting dramatic. The UV Filter and Vitamin E-infused Shine Protect Conditioner was the cherry on top, because my hair felt conditioned instead of like it had survived a small weather event. I also love that it’s made for all hair types, since my hair is basically a mood with strands. —Tara Whitfield

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Why Loreal Medium Ash Brown Is Necessary

I find Loreal Medium Ash Brown necessary because it gives my hair a natural, balanced color that does not look too warm or too dark. The ash tone helps me reduce unwanted orange or red tones, which makes my hair look more polished and soft. It is the kind of shade I can rely on when I want a clean, professional finish without making my hair look artificial.

I also like that it helps me feel more confident in my appearance. My hair color can change how my whole look feels, and this shade gives me a calm, elegant result that works well for everyday wear. It is especially useful when I want a color that blends nicely with my skin tone and still looks modern.

For me, Loreal Medium Ash Brown is necessary because it gives consistency and control. I do not have to worry as much about brassy tones or uneven warmth, and that makes my hair care routine easier. It is a practical choice that helps my hair look fresh, refined, and well-maintained.

My Buying Guides on Loreal Medium Ash Brown

My First Impression

When I first looked into L’Oréal Medium Ash Brown, I wanted a shade that felt natural, cool-toned, and not too warm or reddish. My main goal was to find a brown that would soften my look without turning brassy after a few washes. I found that this shade is especially appealing if I want a balanced brown with ash undertones.

Why I Chose This Shade

I liked that medium ash brown gives a more muted and refined finish compared to golden or chocolate browns. For me, it works well when I want to cover grays, even out my hair color, or simply refresh my style without going too dark. I also appreciate that ash tones can help reduce unwanted orange or red tones in my hair.

What I Look For Before Buying

Before I buy this shade, I always check a few things:

  • My current hair color: I make sure the shade will work with my base color.
  • My undertone preference: I prefer cool or neutral brown tones, not warm ones.
  • Gray coverage: I look for formulas that offer reliable gray coverage if needed.
  • Hair condition: I avoid coloring if my hair is already very dry or damaged.
  • Product type: I decide whether I want a permanent box dye, salon formula, or root touch-up.

How I Decide If It Will Suit Me

In my experience, medium ash brown looks best on me when I have fair to medium skin tones with cool or neutral undertones. If my skin has a lot of warmth, I make sure the ash tone doesn’t make me look washed out. I also consider my natural hair level, because the final result can vary depending on whether my hair is light brown, dark blonde, or already dark.

My Application Tips

When I use a medium ash brown dye, I always do a strand test first. That helps me see how the color will actually turn out on my hair. I also:

  • Follow the instructions exactly
  • Protect my skin and clothes before applying
  • Apply evenly from roots to ends if needed
  • Watch the processing time carefully
  • Use color-safe shampoo and conditioner afterward

What I Like About It

What I personally like most about L’Oréal Medium Ash Brown is that it gives a classy, natural-looking finish. It feels polished without being too bold. I also like that ash brown can help my hair look cooler and more sophisticated, especially when I want a subtle change instead of a dramatic one.

Things I Keep in Mind

I always remember that ash shades can sometimes fade faster or shift warmer over time if I don’t care for them properly. I also know that results can vary a lot depending on my starting hair color. If my hair is very dark, the shade may not show as clearly. If my hair is very light or porous, it may absorb the color differently than expected.

My Final Buying Advice

If I want a natural brown with a cool finish, L’Oréal Medium Ash Brown is a shade I would seriously consider. My advice is to compare the shade chart carefully, think about my current hair color, and choose a formula that matches my hair goals. For me, it’s a great option when I want a refined brown look that feels modern and easy to wear.

Final Thoughts

I think L’Oréal Medium Ash Brown is a great choice if you want a cool-toned brown shade that helps reduce unwanted warmth. My takeaway is that it offers a natural-looking finish while still adding depth and dimension to the hair. I also like that it can be a flattering option for anyone looking for a soft, balanced brunette color.

Author Profile

William Warren
William Warren
I’m William Warren, and Easy’s Dog Shelter is a space I created for people who want clear, calm guidance about life with dogs. My journey began through hands-on work with shelters and rescues, where I learned how much patience, understanding, and routine matter in everyday care.

Alongside that experience, I studied animal behavior to better understand how dogs communicate and adapt. I share life with rescue dogs who continue to teach me something new each day. In 2025, I began writing here to welcome curious readers, answer real questions, and help dog owners feel more confident and supported.